Male: 0-24
Female: 0-24
Male: 25+
Female: 25+
A film targeted at all audience quadrants. Cross-marketing is used to attract all groups. However they are criticised for being too simple and not having a very good storyline.
A four quadrant film would have to be a U, PG or a 13 certification.
Advertising
Above the line - is advertising through media like TV, cinema, radio, magazines/newspapers, web banners and web search engines. This type of advertising is conventional and is considered impersonal.
Below the line - is efficient and cost-effective for targeting limited and specific groups of the audience. This can be tie-ins with other products and companies.
Eleanor. Could you try and think of a four quadrant picture which compromises its artistic integrity in favour of attracting a 'mass' audience?
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