Mainstream: Unlikely ever to view anything other than major Hollywood style blockbusters.
Mainstream plus: Generally mainstream but apt to see less mainstream films on a few occasions.
Aficionados: Tend to view a mix of films including major foreign language titles and can be encouraged to become even more adventurous in their viewing choices.
Film buffs: Eschew mainstream films in favour of more extreme, esoteric challenging and difficult subject matter/ specialised films.
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